Overview
Hibernate is a Canadian winter clothing brand based in Edmonton, Alberta, offering cold-weather apparel — from snow jackets and ski suits to sweaters — built around its proprietary Thermal Kinetic Advancement (TKA) layering system. The brand identity design introduced a bold logotype paired with a structured grid system, giving the brand a consistent visual foundation across posters, packaging, and product graphics. Typography and art direction were shaped around Hibernate's core promise — protection against extreme cold — resulting in a rugged, precise visual language that mirrors the durability of the clothing itself.
