Overview
Gazdinstvo Tripković is a blueberry orchard in Serbia, producing fresh blueberries, cold-pressed juice, and freeze-dried fruit with no added sugar, preservatives, or additives. The project covered a complete brand identity redesign — new logo, color palette, and typography — built around the purity and simplicity of the product itself. Packaging was redesigned across the full product range, from juice bottles to freeze-dried fruit pouches, turning the brand's no-compromise philosophy into clean, shelf-ready visuals. The identity then carried through into a full website redesign, giving the brand an online home built to support both storytelling and online sales.
